 Photo Credit to Chris Barbalis There are 323.4 million residents in the United States of America. Fourteen percent (14.4%) are African-American women which equates to 18.4 million.[1] Total buying power for all African-Americans is 114% higher than a decade ago at $1.3 trillion today.[2] Much of that growth is attributed to educational attainment; 2.6 million of Black women have earned 4-year degrees or better.[3] Spending power for African-American women exceed $565 billion.[4] The increased rates of formal education amongst Black Women heighten their adoption of blockchain technology, and digital assets like cryptocurrencies. Nielsen studies have deemed 54% of all African-Americans as tech-savvy since Gen X, Millennial, and Gen-Z populations have lived entirely in the digital age. [5] Nielsen further noted that.
These factors contribute to the existence of the Black Women Blockchain Council which is committed to understanding the technology. Learn more at www.BWBC.io “The breadth of Black America’s digital footprint has grown exponentially… The access to technology among Black consumers is a lightning rod for innovation that’s opening doors of opportunity to creativity, entrepreneurship and financial independence.” - Kimberly Bryant, Founder of Black Girls Code and a Nielsen External Advisory Council member. [6]  [1] McDaniel Consulting GBSFE computed the number of African American women by using statistical data that was provided by the U.S. Census Bureau [2] Selig Report on the Multicultural Economy by the Terry School of Business, University of Georgia ` Page 96. http://multicultural-science.org/wordpress/wp-content/uploads/2018/10/Multicultural-Digital-Report-2018-compressed.pdf ` Also see Newswire - https://www.newswise.com/articles/minority-markets-have-3-9-trillion-buying-power [3] Journal of Blacks in Higher Education is verifiable by the U.S. Census Bureau as well as the National Center for Educational Statistic ` JBHE - http://www.jbhe.com/news_views/64_degrees.htm ` NCES - https://nces.ed.gov/fastfacts/display.asp?id=72 [4] Higher Heights. Data on Black Women - https://www.higherheightsforamerica.org/by_the_numbers [5] Nielsen Report: Black Millennials Close the Digital Divide. There are 11.5 million African American Millennials who have $162 billion in buying power. https://www.nielsen.com/us/en/press-releases/2016/nielsen-2016-report-black-millennials-close-the-digital-divide/ [6] Nielsen Examines The Digital Habits and Impact on Black Consumer, September 2018 https://www.nielsen.com/us/en/press-releases/2018/nielsen-examines-the-digital-habits-and-impact-of-black-consumers/  |
AuthorSyreeta V. McDaniel, MBA provides business consulting to entrepreneurs throughout the U.S. and 15+ countries. She is best known for Strategic Business Plan Writing, Gov't Contracting and Int'l Business. She enjoys making organic treats for her dogs. Archives
June 2023
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